Deep experience in complex B2B industries, applied across three connected disciplines: positioning, creative, and activation. With one senior team, from strategy to market.
No matter in which industry or market you operate, it’s vital to build a connection with the people you want to reach. By consistently communicating your unique value and differentiation, your audience will grow to trust what you offer.
Get B2B brand development right, and your marketing starts working harder. With a clear, relevant proposition, your brand can become the deciding factor in why customers choose you over your competitors, especially in sectors where perceived risk and product parity are high.
Positioning services
Crafting unique identities that resonate
Brand strategy, positioning, and audit
Corporate visual identity and design guides
Internal and employer branding
Brand narrative and value proposition
Rebranding
Resources
Get our 5-step guide
to B2B branding
Get our 5-step guide
to B2B branding
B2B branding demystified
How do you launch and grow a B2B brand? What pitfalls should you avoid… and how? B2B branding can seem daunting. But the tips, techniques, checklists and insights in our new e-book will make the process a whole lot easier – and more successful. Get the book today, and get busy building your brand.
Building and nurturing a brand takes care and consistency. Over countless projects, CBC has developed a proven model for brand development that blends strategy, identity, and creativity.
We can help you balance each element, crafting a distinct personality that radiates your DNA and leaves a lasting impression.
No matter how your stakeholders come into contact with your brand, we’ll make sure it remains synonymous with your value and offering to build the most important asset of all: trust.
A method that works
Refined over countless projects, CBC’s methodology will steer your brand development process using pre-defined milestones towards a successful outcome.
Our experts will work with you to define and develop your strategy, including brand identity and creative concepts. Our project managers and digital specialists then bring everything to life through cross-channel activation, with ongoing monitoring and refinement.
Cases
Looking for a
little reassurance?
Looking for
a little
reassurance?
Huntsman Advanced Materials
“CBC initially proved their worth during our divisional rebranding project, which has been instrumental in communicating our value. When it came to digital lead generation, I could not be more pleased with the approach taken and what has been achieved so far together.”
Edward Wynne Morris,
Communications Director, Huntsman Advanced Materials
“When the Air Pollution Control business was divested from FLSmidth, we needed a clear identity for the new company. CBC quickly understood our business challenges and helped turn that insight into the Airnord name and brand – building on our heritage while giving Airnord a strong independent identity.”
B2B is about people, not products. A relevant and intelligent creative idea that connects on an emotional level will help your audience feel understood and more receptive to your message.
Do it well, and a few words and images can speak volumes. Get it wrong, and you can switch a potential buyer off forever.
Creativity has always been one of our greatest strengths; working together, our specialists can help you to develop powerful concepts that are right on the money.
Creative services
Turning ideas into captivating campaigns
Creative concepts
Branding campaigns
Product launch campaign
Segment and aftermarket campaigns
Thought leadership programmes
Lead gen and nurturing campaigns
Account Based Marketing
Start right to end right
To hit the mark with consistency and quality, it's important that our collaborative process is as smooth and efficient as possible. This starts with a well-written creative brief that distils your team's collective thoughts and vision, aligns expectations, and focuses our thinking.
We help you ask and answer the questions that define your value proposition and why it matters. This also provides a valuable checklist to help ensure we stay on target throughout the creative process.
We put creativity to work
It’s crucial that your audience believes what you tell them. If you consistently deliver on your promises, trust and loyalty will follow.
Creativity is essential to help build this relationship, but it must be handled with intelligence and care. Especially in B2B, where reputations and careers are on the line, your buyers won’t be blinded by bright lights and sparkles.
At CBC, we take creativity seriously. We believe great ideas that resonate at a deeply emotional level create long-term impact. We also understand that the more we know your business and market, the more on-point our creative work will be.
Cases
Looking for a
little reassurance?
Looking for
a little
reassurance?
Brüel & Kjær
“We were blown away by the creative execution and final results of this campaign. We set ourselves an ambitious sales target – and sold a staggering 400% of that initial target in just 12 months.”
Susanne Køhlert Jacobsen,
Marketing Communication Project Manager, Strategic Marketing
“When you set out to do a major corporate rebrand, there are so many things to consider and details to keep track of. For me it was important to have a partner on board that could take the ball for the overall creative brand development both in terms of visual design and customer focused messaging.
With CBC I really feel like we have had that extra creative muscle power added to our team, and the collaboration and deliverables will enable us to keep our new brand crisp and relevant over time.”
We get the complexities of your business and develop content that engages the right audiences and supports your business objectives.
Using the right channels, formats and messages for each situation, we create integrated campaigns aligned with your brand strategy that maximise marketing ROI.
Whether your goal is greater brand awareness, stronger product marketing, tighter internal alignment or higher digital engagement, we’ll help you deliver measurable results.
Activation services
Producing engaging content that converts
Whitepapers, articles, blog posts
Sales and channel support material
Campaign assets
Infographics and illustrations
Websites and landing pages
Corporate, explainer and product videos
Exhibition design and promotion
Deliver the right message at the right time
Understanding your customer’s journey is key to influencing buying decisions. From first becoming aware of your brand to evaluating your products and finally making a purchase, every interaction shapes their perception.
The better you understand how buyers think and behave at each stage, the better your chances of winning the sale, creating upsell opportunities and building long-term customer loyalty.
We’ll help you identify the moments that matter most and deliver the right message at each one. By combining emotional and rational messaging, we’ll help move buyers forward with confidence and build preference for your brand throughout the journey.
Reach a broader set of decision makers
B2B purchasing often involves a complex decision-making process, with stakeholders juggling multiple responsibilities and interests. This isn't a serial process, with buyers and influencers dropping in and out of the sales process and information channels.
To succeed, you must map the buying centre and journey, aligning messaging and initiatives with your sales teams. However, you will only ever meet a small selection of your audience – the majority will rely on information they find online or hear from colleagues and peers.
This means you must understand the full puzzle of the decision-making unit and communicate relevant, well-placed, and timely information that's tailored to their specific needs.
Cases
Looking for a
little reassurance?
Looking for
a little
reassurance?
Huntsman Advanced Materials
“We need marketing partners who are willing to challenge our thinking and help us deliver results that raise the bar – in terms of digital marketing, CBC brings a level of professionalism, expertise, and creativity that we have not found elsewhere. I look forward to seeing what our creative collaboration will produce next.”
Edward Wynne Morris,
Communications Director, Huntsman Advanced Materials
“I have been part of similar brand exercises for other major brands before. This rebrand was such a great experience as CBC demonstrated a super strong B2B and sector-specific experience. Working in this environment just requires a different mindset from a strategic point of view.
CBC’s full focus on international B2B branding and marketing gave us exactly the expertise we needed to bring on board and the outcome we were looking for.”
Having developed countless campaigns for global businesses, we’ve distilled our knowledge into eBooks that cover the strategies and techniques you need to know.
