All work
Imagination to realization
A product launch that’s injecting enthusiasm and fundamental change in the global medical device industry
The quick take
How do you transform an entire drug delivery industry? When global medical device leader MGS partnered with us, the mandate was clear: Don’t just launch the company’s A.i.r. Platform™ of customisable auto-injectors. Instead, we set out to command the attention of medical device manufacturers, pharma companies and industry observers. The result? Strategy and creative work that smashed performance expectations from day one.
About MGS
MGS Mfg. Group is a global healthcare contract development and manufacturing partner, founded in 1982 and now operating 12 facilities worldwide with around 1,600 employees. It delivers end-to-end medical device development, precision tooling, automation and manufacturing solutions for Pharma, Diagnostic and MedTech innovators, with major recent expansions and acquisitions underscoring its industry leadership.
Scope
- Positioning
- Brand narrative
- Naming
- Messaging
- Hero launch video
- Event booth design and messaging
A distinctive yet relevant visual design ensured the A.i.r. Platform™ launch turned heads and gained traction.
An eye-catching launch video made a splash and performed beyond expectations at a major industry show.
Challenge
MGS was preparing to introduce the A.i.r. Platform™ of auto-injectors – a paradigm-shifting solution entering a traditionally conservative and technically complex market. The challenge was to transform intricate engineering and platform flexibility into a clear, differentiated value proposition that would win the interest of pharma companies, inspiring confidence and establishing authority at launch.
Solution
We dug deep and created a bold, unified launch anchored by smart strategy, sharp messaging, and a highly distinctive hero video designed to ensure engagement. Every asset – from positioning to branding, visual identity and event collateral – works in concert to deliver a polished, memorable introduction that is giving the A.i.r Platform™ true breakout power.
Challenge
Solution
MGS was preparing to introduce the A.i.r. Platform™ of auto-injectors – a paradigm-shifting solution entering a traditionally conservative and technically complex market. The challenge was to transform intricate engineering and platform flexibility into a clear, differentiated value proposition that would win the interest of pharma companies, inspiring confidence and establishing authority at launch.
We dug deep and created a bold, unified launch anchored by smart strategy, sharp messaging, and a highly distinctive hero video designed to ensure engagement. Every asset – from positioning to branding, visual identity and event collateral – works in concert to deliver a polished, memorable introduction that is giving the A.i.r Platform™ true breakout power.
CBC developed a consistent visual design for social media and the A.i.r. Platform™ landing page.
Despite a tight deadline, CBC helped ensure the A.i.r. Platform™ attracted and engaged the crowds at its launch event.
“Launching the A.i.r. Platform was a big moment for MGS. CBC helped us bring our new customisable auto-injector platform clearly to the drug delivery market, and the response has been fantastic – engagement from customers and prospects has already exceeded our expectations.”
Bob Bordignon
Senior Vice President Sales and Marketing
Senior Vice President Sales and Marketing
