All work
Return on integrity
Using content marketing to put district energy on the political agenda
The quick take
While district energy is popular in Danfoss’ native Denmark, it is relatively unknown in many parts of the world. Having worked with us on many other projects beforehand, Danfoss turned to CBC to help unlock untapped potential by putting district energy on the radar at an EU and global level.
About Danfoss
Danfoss is a multinational engineering company that develops energy-efficient technologies – such as refrigeration, heating, power electronics, and hydraulic solutions – used to improve energy efficiency and electrification in buildings, industry, and infrastructure worldwide.
Scope
- Campaign strategy, concept and value proposition
- Marketing communications plans
- Lead generation and nurturing
- Landing pages and microsites
- Print ads, direct mails and SoMe content
- Animations and video
Through an innovative content marketing campaign, CBC associated Danfoss and district energy to a wider sustainable cities movement, presenting it as an essential component in sustainable development.
Challenge
While district energy is widely used in Denmark, it remained largely unknown in many other parts of the world. For Danfoss, this represented a strategic opportunity – but also a communication challenge. The company needed to raise awareness of district energy among policymakers, industry leaders and urban stakeholders, and position it as a credible solution for sustainable cities. The task was to move the conversation from a niche technology to a recognised component of the global sustainability agenda.
Solution
CBC developed “Ecopolis”, a thought leadership platform designed to place district energy firmly within the wider sustainable cities debate. Through a content-driven campaign, the initiative engaged policymakers and industry stakeholders with forward-looking insights and practical perspectives. A central thought leadership newsletter became the cornerstone of the programme, with content repurposed across blogs, social media, presentations and other channels to extend reach and build sustained engagement around the topic.
Challenge
Solution
While district energy is widely used in Denmark, it remained largely unknown in many other parts of the world. For Danfoss, this represented a strategic opportunity – but also a communication challenge. The company needed to raise awareness of district energy among policymakers, industry leaders and urban stakeholders, and position it as a credible solution for sustainable cities. The task was to move the conversation from a niche technology to a recognised component of the global sustainability agenda.
CBC developed “Ecopolis”, a thought leadership platform designed to place district energy firmly within the wider sustainable cities debate. Through a content-driven campaign, the initiative engaged policymakers and industry stakeholders with forward-looking insights and practical perspectives. A central thought leadership newsletter became the cornerstone of the programme, with content repurposed across blogs, social media, presentations and other channels to extend reach and build sustained engagement around the topic.
A centrepiece thought-leadership newsletter was developed to initiate stakeholder engagement. The content was repurposed afterwards for use in blogs, magazines, social media and presentations.
“Ecopolis was a revolution for Danfoss. In a company of 23,000, our CEO doesn’t use his time looking at brochures. So it tells you something that he singled out Ecopolis as one of the best communication initiatives the company has ever taken.”
Thomas Heide Jorgensen,
Marketing manager
Marketing manager
