All Insights

Strategy

Orange background with grey logo cut-outs in a graphic pattern
Rebranding

B2B vs B2C rebranding – what’s the difference and why it matters
Graphic visual of organisation diagrams in a maze to illustrate how to engage with hard-to-reach B2B decision makers
Strategy

A mission for marketing: engaging C-suite leaders in the buying centre
Pile of three CBC B2B branding ebooks
Branding

Your very own blueprint for building B2B brands
Close up of brown dog's face with a lot of wrinkles as an illustration for a blog about that rebranding means more than a facelift
Rebranding

Let’s face it: rebranding means more than a facelift
Two blue lanes, on a road, merging to visualise mergers and acquisitions
Branding

Why rebranding should lead, not lag, in M&A success
How marketing can win the B2B budget battle illustration with two people in a circle going different directions
Strategy

Convince the C-suite: how marketing can win the B2B budget battle
Information overload visual
Strategy

How to stop information overload from killing B2B deals
Bent Høier, Senior Art Director at CBC, smiling in a black-and-white portrait.
Strategy

The power of creativity in B2B branding—direct from B2B creatives