All work
Empowered by air
Empowering a maritime innovation leader
The quick take
Following years of rapid growth and increasing international presence, Silverstream needed a brand platform that matched its commercial maturity and strategic ambition. CBC partnered with Silverstream to sharpen its value narrative, reposition the brand from technology-driven to impact-driven, and create a cohesive global identity anchored in the confident new tagline: EMPOWERED BY AIR.
About Silverstream
Silverstream is the pioneer and global leader in Air Lubrication Systems (ALS), enabling shipowners, charterers, and shipyards to dramatically improve fuel efficiency and reduce emissions. For the past 15 years, the company has delivered proven fuel savings, avoided more than 20 million tonnes of CO₂, and helped customers save USD 5bn in fuel costs and USD 2bn in carbon taxes, cementing its position as the category leader. As the maritime industry accelerates towards IMO’s 2050 net-zero targets, Silverstream’s technology plays a vital role in enabling cleaner and more efficient global shipping.
Scope
- Executive strategic workshops
- Distinctive logo and tagline
- Impact-driven communications concept
- Unique visual identity
- Aftermarket concept for lifecycle growth
- Core technology visualisation
- Conversion-focused landing pages
- Strategic sales presentation for commercial dialogue
Impactful. Elegant. Contemporary. CBC developed a visual identity and brand tagline that truly sets Silverstream apart.
Challenge
As Silverstream matured from technology innovator to industry leader, its communications needed to evolve. While the company had traditionally focused on its air lubrication technology, customers increasingly sought evidence of commercial value, operational efficiency and regulatory compliance. At the same time, the existing brand identity no longer reflected Silverstream’s market position or growth ambitions. The company therefore needed a clearer value proposition and a more consistent global communications platform.
Solution
CBC partnered with Silverstream to develop a strengthened brand platform centred on measurable customer impact and industry leadership. The new positioning shifted the narrative from technology features to business outcomes, supported by the tagline Empowered by Air. We then created a distinctive visual and communications concept, together with a scalable design system and brand guidelines. The result was a unified global platform that supports commercial dialogue, strengthens market differentiation and reinforces Silverstream’s leadership position across all touchpoints.
Challenge
Solution
As Silverstream matured from technology innovator to industry leader, its communications needed to evolve. While the company had traditionally focused on its air lubrication technology, customers increasingly sought evidence of commercial value, operational efficiency and regulatory compliance. At the same time, the existing brand identity no longer reflected Silverstream’s market position or growth ambitions. The company therefore needed a clearer value proposition and a more consistent global communications platform.
CBC partnered with Silverstream to develop a strengthened brand platform centred on measurable customer impact and industry leadership. The new positioning shifted the narrative from technology features to business outcomes, supported by the tagline Empowered by Air. We then created a distinctive visual and communications concept, together with a scalable design system and brand guidelines. The result was a unified global platform that supports commercial dialogue, strengthens market differentiation and reinforces Silverstream’s leadership position across all touchpoints.
The new communications platform maintains brand consistency, whatever the channel or audience.
The new identity and messaging elevates Silverstream to an organisation that helps realise critical strategic objectives.
The rebranding covered all elements of Silverstream communications, including a very successful service campaign.
A cornerstone of the new Silverstream brand is the sleek visual identity developed by CBC.
