Project Description
Defining a corporate image
Wrist Ship Supply, part of the Wrist Group, provides general ship supply services in ports worldwide.
Wrist is known across the global maritime industry as a leader in ship supplies. As the company continued to grow, it needed a more clearly defined corporate image and creative platform that would act as a foundation for internal and external communication activities for years to come.
Key deliverables
- Market and customer insights
- Brand positioning
- Value proposition development
- Creative concepts
- Logo design and identity guide
- Corporate branding
- Awareness and demand creation
- Lead generation
- Nurturing activities
- Internal communications
- Web design
- Print ads and direct mails
Under the theme, Just Say When, and a strikingly original visual approach, Wrist was able to convey that customers could get as much of whatever they wanted, whenever and wherever they needed it.
CBC created a unique visual effect that gave the impression of a ship sailing on a sea of products typically needed by Wrist customers.
CBC also developed a new logo and brand identity that could carry the creative idea in a broad variety of formats.
“The creative work behind the campaign developed by Cross-Border Communications was based very astutely on our market situation and plans for future growth. We feel that it sends exactly the right targeted message in a succinct and memorable way.”
Kim Weidemann
Managing Director
Wrist Ship Supply
“The creative work behind the campaign developed by Cross-Border Communications was based very astutely on our market situation and plans for future growth. We feel that it sends exactly the right targeted message in a succinct and memorable way.”
Kim Weidemann
Managing Director
Wrist Ship Supply
“The creative work behind the campaign developed by Cross-Border Communications was based very astutely on our market situation and plans for future growth. We feel that it sends exactly the right targeted message in a succinct and memorable way.”
Kim Weidemann
Managing Director
Wrist Ship Supply
Let’s get in touch
With CBC, you get a dedicated and diverse team of professionals who bring over 35 years’ B2B expertise to every project. If you are looking for inspiration to strengthen your branding and marketing performance, let’s talk.
RALPH KRØYER
Tel. +45 35 25 01 60
rk@cbc.dk
