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Wrist Ship Supply 2018-02-22T12:40:00+00:00

Project Description

Defining a corporate image

Wrist Ship Supply, part of the Wrist Group, provides general ship supply services in ports worldwide.

Wrist is known across the global maritime industry as a leader in ship supplies. As the company continued to grow, it needed a more clearly defined corporate image and creative platform that would act as a foundation for internal and external communication activities for years to come.

Key deliverables
  • Market and customer insights
  • Brand positioning
  • Value proposition development
  • Creative concepts
  • Logo design and identity guide
  • Corporate branding
  • Awareness and demand creation
  • Lead generation
  • Nurturing activities
  • Internal communications
  • Web design
  • Print ads and direct mails

Under the theme, Just Say When, and a strikingly original visual approach, Wrist was able to convey that customers could get as much of whatever they wanted, whenever and wherever they needed it.

CBC Wrist Just say when Ad

CBC created a unique visual effect that gave the impression of a ship sailing on a sea of products typically needed by Wrist customers.

CBC Wrist Just say when Ad
CBC Wrist Just say when Ad
CBC Wrist Just say when Ad
CBC Wrist Just say when Ad

CBC also developed a new logo and brand identity that could carry the creative idea in a broad variety of formats.

CBC Wrist Just say when Logo
CBC Wrist Just say when Brochure

“The creative work behind the campaign developed by Cross-Border Communications was based very astutely on our market situation and plans for future growth. We feel that it sends exactly the right targeted message in a succinct and memorable way.”

Kim Weidemann
Managing Director
Wrist Ship Supply

Download full case
CBC case Wrist Just say when

“The creative work behind the campaign developed by Cross-Border Communications was based very astutely on our market situation and plans for future growth. We feel that it sends exactly the right targeted message in a succinct and memorable way.”

Kim Weidemann
Managing Director
Wrist Ship Supply

Download full case
CBC case Wrist Just say when

“The creative work behind the campaign developed by Cross-Border Communications was based very astutely on our market situation and plans for future growth. We feel that it sends exactly the right targeted message in a succinct and memorable way.”

Kim Weidemann
Managing Director
Wrist Ship Supply

Download full case
Let’s get in touch

If this is the approach and results you’re looking for to help drive your business, let’s talk.
RALPH KRØYER

Tel. +45 35 25 01 60
rk@cbc.dk