Loading...
Trade council of Denmark 2018-02-23T08:53:57+00:00

Project Description

Building awareness and preference

The Trade Council of Denmark helps exporters to establish commercial activities all over the world. Even though it had having an awareness of over 70%, the body knew it would benefit even further from a fresh campaign to combat flagging interest.

CBC developed an award-winning communications platform to help develop awareness and – importantly – preference, as a key performance metric. This was designed to improve the perception of the trade council, which was seen as static and lacking in commercial experience.

Key deliverables
  • Brand positioning
  • Creative concepts
  • Lead generation
  • Print ads and direct mails

Playing on the design of Denmark’s national flag, CBC was able to communicate that the Trade Council of Denmark is physically present on the ground in a huge number of locations around the world.

CBC Trade council of Denmark Ad
CBC Trade council of Denmark Ad
CBC Trade council of Denmark Ad

Airport billboards connected with exporters in their natural habitat – the departure lounge.

CBC Trade council of Denmark Poster

“The creative idea developed by Cross-Border Communications is very strong and has been well received across the organisation. In terms of creativity. The campaign is exceptionally good and gets our message across in a highly original way.”

Eva Egesborg Hansen
Head of Department, Public Diplomacy and Communications
Ministry of Foreign Affairs, Denmark

Download full case
CBC Case Trade council of Denmark

“The creative idea developed by Cross-Border Communications is very strong and has been well received across the organisation. In terms of creativity. The campaign is exceptionally good and gets our message across in a highly original way.”

Eva Egesborg Hansen
Head of Department, Public Diplomacy and Communications
Ministry of Foreign Affairs, Denmark

Download full case
CBC Case Trade council of Denmark

“The creative idea developed by Cross-Border Communications is very strong and has been well received across the organisation. In terms of creativity. The campaign is exceptionally good and gets our message across in a highly original way.”

Eva Egesborg Hansen
Head of Department, Public Diplomacy and Communications
Ministry of Foreign Affairs, Denmark

Download full case
Let’s get in touch

With CBC, you get a dedicated and diverse team of professionals who bring over 35 years’ B2B expertise to every project. If you are looking for inspiration to strengthen your branding and marketing performance, let’s talk.
RALPH KRØYER

Tel. +45 35 25 01 60
rk@cbc.dk