Building awareness and preference
The Trade Council of Denmark helps exporters to establish commercial activities all over the world. Even though it had having an awareness of over 70%, the body knew it would benefit even further from a fresh campaign to combat flagging interest.
CBC developed an award-winning communications platform to help develop awareness and – importantly – preference, as a key performance metric. This was designed to improve the perception of the trade council, which was seen as static and lacking in commercial experience.
- Brand positioning
- Creative concepts
- Lead generation
- Print ads and direct mails
Let’s get in touch
With CBC, you get a dedicated and diverse team of professionals who bring over 35 years’ B2B expertise to every project. If you are looking for inspiration to strengthen your branding and marketing performance, let’s talk.
Tel. +45 35 25 01 60