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Terma 2018-10-15T11:00:43+00:00

Project Description

Reflecting Terma’s excellence online

Terma A/S is Denmark’s foremost aerospace, defence and security company. Dealing with large governmental projects, the company’s central marketing and communications channel is its corporate website. For Terma it is crucial that the company’s website reflects and demonstrates its capacity for excellence.

CBC created an award-winning new website, based on the “Allies in Innovation” concept that CBC also developed, to promote engagement through stronger, customer-oriented content and opportunities to interact.

Key deliverables
  • Market and customer insights
  • Brand positioning
  • Brand communications platform
  • Corporate branding and PPT
  • Web design and development
  • Annual reports
  • CSR reports
  • Profile brochures
  • Product litterature
  • Exhibition designs

The website was easy to use, despite the depth of information it contained, and helped to change perceptions of the business as relatively small and Danish.

CBC Terma Allies in innovation Landing page

Underpinning the design and customer-focused functionality was the guiding brand concept “Allies in Innovation”, developed by CBC. The concept was built on the premise that creating customer value is not just about strong engineering skills, it’s about being able to apply these skills in the context of a specific customer’s needs.

CBC Terma Allies in innovation Poster
CBC Terma Allies in innovation Poster
CBC Terma Allies in innovation Poster
CBC Terma Allies in innovation Poster

Since the website was completed, CBC has supported Terma with a series of other projects, such as product launch campaigns and the company’s Annual Reports.

CBC Terma Annual Report 2017

“This website reflects the modern Terma organisation and where we want to go as a business. Importantly the site also communicates what Terma stands for at a deeper level.”

Jørn Henrik Levy Rasmussen
Vice President, Terma

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CBC Case Terma Award

“This website reflects the modern Terma organisation and where we want to go as a business. Importantly the site also communicates what Terma stands for at a deeper level.”

Jørn Henrik Levy Rasmussen
Vice President, Terma

Download full case
CBC Case Terma Award

“This website reflects the modern Terma organisation and where we want to go as a business. Importantly the site also communicates what Terma stands for at a deeper level.”

Jørn Henrik Levy Rasmussen
Vice President, Terma

Download full case
Let’s get in touch

If this is the approach and results you’re looking for to help drive your business, let’s talk.
RALPH KRØYER

Tel. +45 35 25 01 60
rk@cbc.dk