Rebranding a strategic
Novo Nordisk business unit
For 37 years, Novo Nordisk Pharmatech was an independent company known as FeF Chemicals. The business was acquired by Novo Nordisk in 1986 and over the years that followed FeF Chemicals quickly evolved into a pharmaceutical specialist.
Management decided that the business would have further potential under the strength of the Novo Nordisk group name. As a result, a major rebranding project was initiated with CBC to develop a new identity and creative platform for internal and external channels.
- Customer insights
- Value proposition development
- Brand communications concepts
- Corporate design guides
- Internal communications
- Web design and development
- Exhibition stands
- Advertising and email
- Sales literature and presentations
Let’s get in touch
With CBC, you get a dedicated and diverse team of professionals who bring over 35 years’ B2B expertise to every project. If you are looking for inspiration to strengthen your branding and marketing performance, let’s talk.
Tel. +45 35 25 01 60