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Novo Nordisk Pharmatech 2018-02-23T12:08:39+00:00

Project Description

Rebranding a strategic
Novo Nordisk business unit

For 37 years, Novo Nordisk Pharmatech was an independent company known as FeF Chemicals. The business was acquired by Novo Nordisk in 1986 and over the years that followed FeF Chemicals quickly evolved into a pharmaceutical specialist.

Management decided that the business would have further potential under the strength of the Novo Nordisk group name. As a result, a major rebranding project was initiated with CBC to develop a new identity and creative platform for internal and external channels.

Key deliverables
  • Customer insights
  • Value proposition development
  • Brand communications concepts
  • Corporate design guides
  • Internal communications
  • Web design and development
  • Exhibition stands
  • Advertising and email
  • Sales literature and presentations

CBC created a strong value proposition and identity under the concept “Excellence. Multiplied.” This conveyed the company’s dedication to quality across hundreds of products as well as the purity and precision of its processes.

CBC Novo Nordisk Pharmatech Ad
CBC Novo Nordisk Pharmatech Ad

As a central marketing piece, a new website was created from scratch, from structure, content plans and wireframes through to content production, technical implementation and testing.

CBC Novo Nordisk Pharmatech Responsive

An internal launch campaign was developed to help staff understand the thinking and strategy behind the rebranding process through a series of engagement activities.

CBC Novo Nordisk Pharmatech Internal Brochure

The visual identity and messaging transitioned perfectly to a trade show environment.

CBC Novo Nordisk Pharmatech Trade Show

“The new brand has helped us to own the market position we desired, achieve significant revenue and profit growth, and attract top talent to the organisation.”

Rasmus Hother le Fevre
Managing Director, Novo Nordisk Pharmatech

Download full case
CBC case Novo Nordisk Pharmatech

“The new brand has helped us to own the market position we desired, achieve significant revenue and profit growth, and attract top talent to the organisation.”

Rasmus Hother le Fevre
Managing Director, Novo Nordisk Pharmatech

Download full case
CBC case Novo Nordisk Pharmatech

“The new brand has helped us to own the market position we desired, achieve significant revenue and profit growth, and attract top talent to the organisation.”

Rasmus Hother le Fevre
Managing Director, Novo Nordisk Pharmatech

Download full case
Let’s get in touch

If this is the approach and results you’re looking for to help drive your business, let’s talk.
RALPH KRØYER

Tel. +45 35 25 01 60
rk@cbc.dk