Rejuvenating market demand
Danfoss wanted to launch a new range of innovative heat exchangers and use the opportunity to redefine its position in the market.
To combat a flagging product line, Danfoss decided to move production in-house and developed a new breakthrough “Micro Plate™” design. After many successful projects together, CBC was brought in to help drive this ambitious campaign.
- Product branding
- Value proposition development
- Awareness and demand creation
- Lead generation
- Nurturing activities
- Sales and distributor support
- Product launches
- Landing pages and microsites
- Films and animations
- Print ads and direct mails
- Sales literature and presentations