Creating demand through
Danfoss is a world leader in the supply of components and systems for district energy networks.
While district energy is popular in Danfoss’ native Denmark, it is relatively unknown in many parts of the world. Having worked with us on many other projects beforehand, Danfoss turned to CBC to help unlock untapped potential by putting district energy on the radar at an EU and global level.
- Customer journey mapping
- Value proposition development
- Marketing communications plans
- Awareness and demand creation
- Lead generation
- Nurturing activities
- Content marketing
- Landing pages and microsites
- Animations and video
- Print ads and direct mails
- Social media content and promotion