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Danfoss 2018-10-15T11:00:11+00:00

Project Description

Creating demand through
content marketing

Danfoss is a world leader in the supply of components and systems for district energy networks.

While district energy is popular in Danfoss’ native Denmark, it is relatively unknown in many parts of the world. Having worked with us on many other projects beforehand, Danfoss turned to CBC to help unlock untapped potential by putting district energy on the radar at an EU and global level.

Key deliverables
  • Customer journey mapping
  • Value proposition development
  • Marketing communications plans
  • Awareness and demand creation
  • Lead generation
  • Nurturing activities
  • Thought-leadership
  • Content marketing
  • Landing pages and microsites
  • Animations and video
  • Print ads and direct mails
  • Social media content and promotion

A centrepiece thought-leadership newsletter was developed to initiate stakeholder engagement. The content was repurposed afterwards for use in blogs, magazines, social media and presentations.

CBC Danfoss Ecopolis
CBC Danfoss Ecopolis
CBC Danfoss Ecopolis
CBC Danfoss Ecopolis

Through an innovative content marketing campaign, CBC associated Danfoss and district energy to a wider sustainable cities movement, presenting it as an essential component in sustainable development.

CBC Danfoss Ecopolis Landing page
CBC Danfoss Ecopolis
CBC Danfoss Ecopolis
CBC Danfoss Ecopolis

“Ecopolis was a revolution for Danfoss. In a company of 23,000, our CEO doesn’t use his time looking at brochures. So it tells you something that he singled out Ecopolis as one of the best communication initiatives the company has ever taken.”

Thomas Heide Jorgensen
Marketing manager, Danfoss District Energy

Download full case
CBC case Danfoss Ecopolis

“Ecopolis was a revolution for Danfoss. In a company of 23,000, our CEO doesn’t use his time looking at brochures. So it tells you something that he singled out Ecopolis as one of the best communication initiatives the company has ever taken.”

Thomas Heide Jorgensen
Marketing manager, Danfoss District Energy

Download full case
CBC case Danfoss Ecopolis

“Ecopolis was a revolution for Danfoss. In a company of 23,000, our CEO doesn’t use his time looking at brochures. So it tells you something that he singled out Ecopolis as one of the best communication initiatives the company has ever taken.”

Thomas Heide Jorgensen
Marketing manager, Danfoss District Energy

Download full case
Let’s get in touch

With CBC, you get a dedicated and diverse team of professionals who bring over 35 years’ B2B expertise to every project. If you are looking for inspiration to strengthen your branding and marketing performance, let’s talk.
RALPH KRØYER

Tel. +45 35 25 01 60
rk@cbc.dk