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Cobham 2018-10-15T10:58:18+00:00

Project Description

Driving lead generation

We are very proud to announce that the London B2B Marketing Awards has shortlisted another of our campaigns, this time for the launch of Cobham SATCOM’s new maritime fire fighter radio. Lead generation is the number one priority for B2B marketers, and so it is all the more rewarding to see CBC and Cobham’s partnership recognised for innovation and results in this area.

Key deliverables
  • Customer journey mapping
  • Value proposition development
  • Marketing communications plans
  • Creative concepts
  • Product branding and launches
  • Lead generation
  • Nurturing activities
  • Sales and distributor support
  • Landing pages and microsites
  • Social media content and promotion
  • Films and animations
  • Exhibition stands
  • Print ads and direct mails
  • Sales literature and presentations

Animation to promote the launch of Cobham SATCOM’s purpose-built maritime handheld fire fighting radio as well as an impending SOLAS regulations deadline.

Designed as ‘quick-shots’ for use on social media platforms,
these teaser animations communicated specific benefits of
Cobham SATCOM’s new firefighting radio.

CBC Cobham Facebook animation

Prospects were driven to a user-friendly landing page.

CBC Cobham Be Ready Landing page

A brochure was created that promoted the creative theme with key information and messages.

CBC Cobham Be Ready Brochure

The campaign was also featured
on Cobham’s Twitter feed.

CBC Cobham Be Ready Twitter

“This product launch was significantly different from anything we’ve done in the past and represents an important milestone in our wider transformation towards digital campaigns.”

Daniel Breum
Director of Marketing and Communications, Cobham SATCOM

Download full case
CBC GAC Delivering your strategy Case

“This product launch was significantly different from anything we’ve done in the past and represents an important milestone in our wider transformation towards digital campaigns.”

Daniel Breum
Director of Marketing and Communications, Cobham SATCOM

Download full case
CBC GAC Delivering your strategy Case

“This product launch was significantly different from anything we’ve done in the past and represents an important milestone in our wider transformation towards digital campaigns.”

Daniel Breum
Director of Marketing and Communications, Cobham SATCOM

Download full case
Let’s get in touch

With CBC, you get a dedicated and diverse team of professionals who bring over 35 years’ B2B expertise to every project. If you are looking for inspiration to strengthen your branding and marketing performance, let’s talk.
RALPH KRØYER

Tel. +45 35 25 01 60
rk@cbc.dk