Building a brand that resonates
Brüel & Kjær is a world leader within the sound and vibration industry. Its equipment and expertise have been involved in the development of many category-defining products, from supercars to satellites.
However, over time the market perceived the company as purely a product provider, when it offers far more in terms of end-to-end solutions.
A complete rebranding project was required to reposition Brüel & Kjær for the future.
- Brand positioning
- Value proposition development
- Brand communications concept
- Logo design and identity guide
- Awareness and demand creation
- Lead generation
- Nurturing activities
- Content marketing
- Product launches
- Internal communications
- Films and animations
- Print ads and direct mails
- Customer magazines
- Sales literature and presentations
Let’s get in touch
With CBC, you get a dedicated and diverse team of professionals who bring over 35 years’ B2B expertise to every project. If you are looking for inspiration to strengthen your branding and marketing performance, let’s talk.
Tel. +45 35 25 01 60