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Brüel & Kjær 2018-02-22T14:13:25+00:00

Project Description

Building a brand that resonates

Brüel & Kjær is a world leader within the sound and vibration industry. Its equipment and expertise have been involved in the development of many category-defining products, from supercars to satellites.

However, over time the market perceived the company as purely a product provider, when it offers far more in terms of end-to-end solutions.

A complete rebranding project was required to reposition Brüel & Kjær for the future.

Key deliverables
  • Brand positioning
  • Value proposition development
  • Brand communications concept
  • Logo design and identity guide
  • Awareness and demand creation
  • Lead generation
  • Nurturing activities
  • Content marketing
  • Product launches
  • Internal communications
  • Films and animations
  • Print ads and direct mails
  • Customer magazines
  • Sales literature and presentations

The approach for the rebranding project was encapsulated in this internal communications video.

CBC developed a new brand identity that rejuvenated the company’s flagging image.

CBC Brüel & Kjær Beyond measure logo

Under a new creative platform, we created a series of corporate ads, a corporate brochure and design system for corporate, segment and technical literature.

CBC Brüel & Kjær Beyond measure Corporate brochure
CBC Brüel & Kjær Beyond measure Corporate brochure
CBC Brüel & Kjær Beyond measure Ad
CBC Brüel & Kjær Beyond measure Industry brochure

CBC was also responsible for the content and design of Brüel & Kjær’s newsletter – a high profile   magazine with trending topics.

CBC Brüel & Kjær Beyond measure Waves magazine

“This platform was the catalyst we needed to activate our business strategy and unite our workforce.”

Camilla Travis
Strategic Brand & Communications Manager, Brüel & Kjær

Download full case
CBC case Brüel & Kjær Beyond measure

“This platform was the catalyst we needed to activate our business strategy and unite our workforce.”

Camilla Travis
Strategic Brand & Communications Manager, Brüel & Kjær

Download full case
CBC case Brüel & Kjær Beyond measure

“This platform was the catalyst we needed to activate our business strategy and unite our workforce.”

Camilla Travis
Strategic Brand & Communications Manager, Brüel & Kjær

Download full case
Let’s get in touch

With CBC, you get a dedicated and diverse team of professionals who bring over 35 years’ B2B expertise to every project. If you are looking for inspiration to strengthen your branding and marketing performance, let’s talk.
RALPH KRØYER

Tel. +45 35 25 01 60
rk@cbc.dk