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August 2018

Finding relevance for a B2B brand

2018-08-17T08:13:05+00:00
CBC Ticra finding relevance B2B brand

August 15, 2018

Finding relevance for a B2B brand

When TICRA approached CBC, they were already recognised as the market’s leading provider of reflector antenna and electromagnetic modelling software. However, their visual identity and digital presence didn’t live up to the same world-class standards. It was time to reinforce the brand position and sharpen the value proposition to support lead generation targets.

After researching TICRA’s target groups to gain valuable insight into their needs, drivers and buying behaviour, CBC developed an impactful brand communications platform that elevated the business to an entirely new level.

A unique visual concept gave TICRA everything it needed to demonstrate the market leadership and stand apart from competitors, showing once again the power of taking a highly complex proposition and distilling it into a clear, simple and compelling message.

The new brand identity lent itself perfectly to a variety of formats, especially digital. The outcome has been well-received as a shift from product-focused communications to a strongly customer-centric offering, and the new website has played a vital role in driving lead generation.

“What we do is rocket science. We were impressed with CBC’s ability to gain a strong understanding of our customer’s challenges, and their focus on turning a complex proposition into a communication platform that our customers could instantly identify with,” said Dorthe Friberg, Marketing Manager at TICRA. “I am confident our new brand identity will help drive our business forwards for years to come.”

There’s huge potential for almost all B2B marketers to ensure their message is clearer and more relevant, and one that creates an even greater impact with target audiences. This is especially so if your business operates within a complex industry, like TICRA.

So, consider this: if it takes you more than one minute to explain your value proposition, maybe we can help.

View Ticra’s website, contact us or read more about how we have helped B2B brands gain relevance in key markets.

Finding relevance for a B2B brand 2018-08-17T08:13:05+00:00

July 2018

Boosting online conversion by 400%

2018-07-03T11:35:26+00:00
CBC Plus Pack online conversion

July 3, 2018

Boosting online conversion by 400%

Since 1914, Plus Pack has been providing the food industry with innovative packing solutions. Having worked with CBC in the past to develop a strong online presence, Plus Pack now turned to CBC to communicate their new brand promise, “We make food stand out”, in the most impactful way possible.

In addition to developing a new creative communications concept that reflected Plus Pack’s commercial value and commitment to the food industry, a priority project was the design and development of a new website. The goal was to increase online lead generation by 100%.

Together, we hit 400%.

Digital done right

CBC worked closely alongside Plus Pack’s Marketing Manager, Maria Møllegård Schmidt, and Director of Business Development & Marketing, Camilla Haustrup Hermansen, to ensure the new Plus Pack website effectively supports the B2B customer journey, offers an engaging user experience, and conveys a clear proposition to the food market. All with focus on optimizing the online conversion of the inbound activities.

Upscaling the message

The concept “We make food stand out” was brought to life through a series of impactful visuals that highlighted how Plus Pack enables producers to present products most appealingly on supermarket shelves and deliver on their commercial and operational objectives.

It’s not just about what you say – it’s also about how you say it. CBC’s unique visual concept was used across the Plus Pack website and in all other marketing channels to build a consistent brand impression in all customer touchpoints. The update included a redesign of the brand identity including font and colours to help bring greater impact to all communications.

Building on success

“It was a great result to increase lead generation by 400% following the website’s launch,” said Camilla. “We now have a solid platform for our digital presence. But now is not the time to relax. We are working together to optimize the website structure and design and improve performance even further.”

Explore Plus Pack’s website or CBC’s other digital Work.

Boosting online conversion by 400% 2018-07-03T11:35:26+00:00

February 2018

A new brand for a company built on quality

2018-02-26T13:29:15+00:00
CBC Novo Nordisk Pharmatech new brand

February 26, 2018

A new brand for a company built on quality

Novo Nordisk Pharmatech, a business unit of the Novo Nordisk group, has rebranded with great success. Previously known as FeF Chemicals, Novo Nordisk Pharmatech had developed far beyond its history as a chemicals company to become a leading global provider of high quality, fully traceable pharmaceutical grade Quarternary Ammonium Compounds (Quats) and Recombinant Insulin Human.

CBC’s research showed that Novo Nordisk Pharmatech should take the position as top supplier in the industry. This allowed the company to leverage the equity in the group brand, but also to express its autonomy through a differentiated visual identity.

CBC created the value proposition “Excellence. Multiplied” to convey that Novo Nordisk Pharmatech’s excellence enables the successful production and sale of hundreds of top-quality medical and personal care products across the world (vaccines, ophthalmics, nasal formulations, etc).

Our creative team also developed a powerful creative platform that emphasised the purity and precision of Pharmatech’s products and processes across a full range of on- and offline formats.

To find out more, view the case study.

A new brand for a company built on quality 2018-02-26T13:29:15+00:00

October 2017

Lifting Terma to greater heights

2018-02-26T12:55:49+00:00
CBC Terma Annual Report 2017

October 25, 2017

Lifting Terma to greater heights

Once again, Terma now has an Annual Report to be proud of. Each year CBC works with Terma to develop a strong visual concept, with incorporated infographics, layouts and finalisation to deliver a high-quality document that can be used as much to reinforce Terma’s brand as to report the numbers.

As part of the package, CBC also assists Terma to create a profile brochure and CSR report that fits within the same style, theme and identity. These documents are also produced in an interactive digital format that can be viewed on Terma’s website.

You can check it out here: https://www.terma.com/about-us/reports/annual-report/

“It is a pleasure working with CBC – they are a good match for us. Their team is professional in approach and very creative with all deliverables – this year our Annual Report looks better than ever!”

Kasper Rasmussen
Director, Communications
Terma A/S

Lifting Terma to greater heights 2018-02-26T12:55:49+00:00

September 2017

CBC and Cobham’s campaign is red hot

2017-12-18T12:31:15+00:00
Cobham Be Ready

September 4, 2017

CBC and Cobham’s campaign is red hot

We are very proud to announce that the London B2B Marketing Awards has shortlisted another of our campaigns, this time for the launch of Cobham SATCOM’s new maritime firefighter radio.

Lead generation is the number one priority for B2B marketers, and so it is all the more rewarding to see CBC and Cobham’s partnership recognised for innovation and results in this area.

Shortlisted in the B2B Marketing Awards 2017 for:

  • Best Product Launch
  • Best Lead Generation

About the awards:

The B2B Marketing Awards is organised by B2B Marketing, a London-based organisation set up to recognise excellence in the field of business marketing and communications. Since its inception in 2005, the competition has grown to become the biggest event of its kind outside the US with more than 800 client and agency delegates attending the awards ceremony in 2016. The judging process is entirely independent to ensure the highest standards of integrity. Read more at b2bmarketing.net/awards

CBC and Cobham’s campaign is red hot 2017-12-18T12:31:15+00:00

November 2015

CBC and Svitzer win gold!

2018-02-26T13:28:43+00:00
CBC Svitzer Award

November 23, 2015

CBC and Svitzer win gold!

CBC is very proud to announce that Svitzer’s “Safety Counts” campaign has beaten the rest to win gold at the London-based B2B Marketing Awards 2015, the world’s biggest B2B competition.

Entered into the Internal Audience Campaign category, the Safety Counts campaign was a highly original and effective way to support Svitzer’s annual Safety Day activities, generate year-round safety awareness and reduce accidents by as much as 77% across its fleet of 500 vessels and 4000 employees.

The London-based B2B Marketing Awards is one of the industry’s most strongly-contested competitions with entries from many of the world’s largest B2B marketing agencies, including OgilvyOne, Publicis, Earnest, Momentum and others.

You can see the Svitzer campaign

About the awards:

The B2B Marketing Awards is organised by B2B Marketing, a London-based organisation set up to recognise excellence in the field of business marketing and communications. Since its inception in 2005, the competition has grown to become the biggest event of its kind outside the US with more than 800 client and agency delegates attending the awards ceremony in 2016. The judging process is entirely independent to ensure the highest standards of integrity. Read more at b2bmarketing.net/awards

For more information, please contact Ralph Krøyer at +45 35 25 01 60 or rk@cbc.dk

CBC and Svitzer win gold! 2018-02-26T13:28:43+00:00
Let’s get in touch

If this is the approach and results you’re looking for to help drive your business, let’s talk.
RALPH KRØYER

Tel. +45 35 25 01 60
rk@cbc.dk