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February 2018

A new brand for a company built on quality

2018-02-26T13:29:15+00:00
CBC Novo Nordisk Pharmatech new brand

February 26, 2018

A new brand for a company built on quality

Novo Nordisk Pharmatech, a business unit of the Novo Nordisk group, has rebranded with great success. Previously known as FeF Chemicals, Novo Nordisk Pharmatech had developed far beyond its history as a chemicals company to become a leading global provider of high quality, fully traceable pharmaceutical grade Quarternary Ammonium Compounds (Quats) and Recombinant Insulin Human.

CBC’s research showed that Novo Nordisk Pharmatech should take the position as top supplier in the industry. This allowed the company to leverage the equity in the group brand, but also to express its autonomy through a differentiated visual identity.

CBC created the value proposition “Excellence. Multiplied” to convey that Novo Nordisk Pharmatech’s excellence enables the successful production and sale of hundreds of top-quality medical and personal care products across the world (vaccines, ophthalmics, nasal formulations, etc).

Our creative team also developed a powerful creative platform that emphasised the purity and precision of Pharmatech’s products and processes across a full range of on- and offline formats.

To find out more, view the case study.

A new brand for a company built on quality 2018-02-26T13:29:15+00:00

October 2017

Lifting Terma to greater heights

2018-02-26T12:55:49+00:00
CBC Terma Annual Report 2017

October 25, 2017

Lifting Terma to greater heights

Once again, Terma now has an Annual Report to be proud of. Each year CBC works with Terma to develop a strong visual concept, with incorporated infographics, layouts and finalisation to deliver a high-quality document that can be used as much to reinforce Terma’s brand as to report the numbers.

As part of the package, CBC also assists Terma to create a profile brochure and CSR report that fits within the same style, theme and identity. These documents are also produced in an interactive digital format that can be viewed on Terma’s website.

You can check it out here: https://www.terma.com/about-us/reports/annual-report/

“It is a pleasure working with CBC – they are a good match for us. Their team is professional in approach and very creative with all deliverables – this year our Annual Report looks better than ever!”

Kasper Rasmussen
Director, Communications
Terma A/S

Lifting Terma to greater heights 2018-02-26T12:55:49+00:00

September 2017

CBC and Cobham’s campaign is red hot

2017-12-18T12:31:15+00:00
Cobham Be Ready

September 4, 2017

CBC and Cobham’s campaign is red hot

We are very proud to announce that the London B2B Marketing Awards has shortlisted another of our campaigns, this time for the launch of Cobham SATCOM’s new maritime firefighter radio.

Lead generation is the number one priority for B2B marketers, and so it is all the more rewarding to see CBC and Cobham’s partnership recognised for innovation and results in this area.

Shortlisted in the B2B Marketing Awards 2017 for:

  • Best Product Launch
  • Best Lead Generation

About the awards:

The B2B Marketing Awards is organised by B2B Marketing, a London-based organisation set up to recognise excellence in the field of business marketing and communications. Since its inception in 2005, the competition has grown to become the biggest event of its kind outside the US with more than 800 client and agency delegates attending the awards ceremony in 2016. The judging process is entirely independent to ensure the highest standards of integrity. Read more at b2bmarketing.net/awards

CBC and Cobham’s campaign is red hot 2017-12-18T12:31:15+00:00

November 2015

CBC and Svitzer win gold!

2018-02-26T13:28:43+00:00
CBC Svitzer Award

November 23, 2015

CBC and Svitzer win gold!

CBC is very proud to announce that Svitzer’s “Safety Counts” campaign has beaten the rest to win gold at the London-based B2B Marketing Awards 2015, the world’s biggest B2B competition.

Entered into the Internal Audience Campaign category, the Safety Counts campaign was a highly original and effective way to support Svitzer’s annual Safety Day activities, generate year-round safety awareness and reduce accidents by as much as 77% across its fleet of 500 vessels and 4000 employees.

The London-based B2B Marketing Awards is one of the industry’s most strongly-contested competitions with entries from many of the world’s largest B2B marketing agencies, including OgilvyOne, Publicis, Earnest, Momentum and others.

You can see the Svitzer campaign

About the awards:

The B2B Marketing Awards is organised by B2B Marketing, a London-based organisation set up to recognise excellence in the field of business marketing and communications. Since its inception in 2005, the competition has grown to become the biggest event of its kind outside the US with more than 800 client and agency delegates attending the awards ceremony in 2016. The judging process is entirely independent to ensure the highest standards of integrity. Read more at b2bmarketing.net/awards

For more information, please contact Ralph Krøyer at +45 35 25 01 60 or rk@cbc.dk

CBC and Svitzer win gold! 2018-02-26T13:28:43+00:00
Let’s get in touch

If this is the approach and results you’re looking for to help drive your business, let’s talk.
RALPH KRØYER

Tel. +45 35 25 01 60
rk@cbc.dk