Building awareness and preference
The Trade Council of Denmark helps exporters to establish commercial activities all over the world. Even though it had having an awareness of over 70%, the body knew it would benefit even further from a fresh campaign to combat flagging interest.
CBC developed an award-winning communications platform to help develop awareness and – importantly – preference, as a key performance metric. This was designed to improve the perception of the trade council, which was seen as static and lacking in commercial experience.
- Brand positioning
- Creative concepts
- Lead generation
- Print ads and direct mails