A new brand architecture
Having grown the business with several company acquisitions, MOCON, a leading provider of instruments and services for testing, measuring and analysing gases for the packaging industry, needed an overarching brand strategy and architecture.
The challenge for CBC was how to create a single, unified and coherent brand while maintaining the equity of well-known legacy brands, such as Dansensor and Baseline.
- Market and customer insights
- Brand architecture
- Brand communications platform
- Identity and design guide
- Corporate and product branding
- Awareness and demand creation
- Sales and distributor support
- Lead generation
- Nurturing activities
- Product launches
- Print ads and direct mails
- Sales literature and presentations
Let’s get in touch
With CBC, you get a dedicated and diverse team of professionals who bring over 35 years’ B2B expertise to every project. If you are looking for inspiration to strengthen your branding and marketing performance, let’s talk.
Tel. +45 35 25 01 60