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GEA 2017-12-18T12:39:33+00:00

Project Description

Engineering a more global image

GEA Process Engineering is known as a world leader in the development of liquid and powder process engineering plants for the food, pharmaceutical and chemical industries.

As a truly global organisation with thousands of employees and customers in virtually every market, the challenge for GEA was how to combine cross-market appeal with cross-border efficiency.

Key deliverables
  • Creative concepts
  • Awareness and demand creation
  • Lead generation
  • Nurturing activities
  • Sales and distributor support
  • Product launches
  • Aftermarket campaigns
  • Print ads and direct mails
  • Sales literature and presentations

CBC supported GEA with a complete internal and external communications platform that united and elevated their global brand profile.

GEA now spoke directly to relevant segments highlighting the company’s responsiveness to customers and a deep understanding of their problems.

CBC GEA Chemical campaign brochure
CBC GEA Chemical campaign brochure

A series of ads in international publications conveyed how the powder produced on GEA technology and know-how forms the foundation of highly recognisable products used all over the world.

CBC GEA Chemical campaign Ad
CBC GEA Chemical campaign Ads

“CBC had the experience we were looking for. They are strong on strategy, easy to work with and price competitive. And they are particularly good at transforming complex business-to-business problems into bright, creative solutions.”

Henrik Bertelsen
International Marketing Manager, GEA

Download full case
CBC case GEA Chemical campaign

“CBC had the experience we were looking for. They are strong on strategy, easy to work with and price competitive. And they are particularly good at transforming complex business-to-business problems into bright, creative solutions.”

Henrik Bertelsen
International Marketing Manager, GEA

Download full case
CBC case GEA Chemical campaign

“CBC had the experience we were looking for. They are strong on strategy, easy to work with and price competitive. And they are particularly good at transforming complex business-to-business problems into bright, creative solutions.”

Henrik Bertelsen
International Marketing Manager, GEA

Download full case
Let’s get in touch

If this is the approach and results you’re looking for to help drive your business, let’s talk.
RALPH KRØYER

Tel. +45 35 25 01 60
rk@cbc.dk