Improving bottom line business
Copenhagen Airport faced fierce competition from alternative, better-known mid-sized airport hubs in Northern Europe. Their task was to raise awareness of the multiple (but often overlooked) strengths of the airport itself and its location, such as its two-country catchment area, its proximity to thriving business communities, and the many awards it consistently receives for efficiency.
Over the years, CBC has made a significant contribution to Copenhagen Airport’s growth, having worked closely with Airport Sales to help attract business to the shopping area, with Real Estate for building rental, and with Airline Sales to increase route development.
- Value proposition development
- Creative platforms
- Awareness and demand creation
- Lead generation
- Nurturing activities
- B2B website development
- Exhibition stands
- Engagement activities
- Print ads and direct mails
- PPT designs
- Online sales tools
- Internal information campaign