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Copenhagen Airport 2018-10-15T10:56:28+00:00

Project Description

Improving bottom line business

Copenhagen Airport faced fierce competition from alternative, better-known mid-sized airport hubs in Northern Europe. Their task was to raise awareness of the multiple (but often overlooked) strengths of the airport itself and its location, such as its two-country catchment area, its proximity to thriving business communities, and the many awards it consistently receives for efficiency.

Over the years, CBC has made a significant contribution to Copenhagen Airport’s growth, having worked closely with Airport Sales to help attract business to the shopping area, with Real Estate for building rental, and with Airline Sales to increase route development.

Key deliverables
  • Value proposition development
  • Creative platforms
  • Awareness and demand creation
  • Lead generation
  • Nurturing activities
  • B2B website development
  • Exhibition stands
  • Engagement activities
  • Print ads and direct mails
  • PPT designs
  • Online sales tools
  • Internal information campaign

Copenhagen Airport now has a highly distinctive communications platform, which has been implemented across all marketing activities. At World Route 2017 in Barcelona, CBC’s support enabled Copenhagen Airport to win “best stand” against many strong competitors.

CBC Copenhagen Airport Stand

Alongside a new B2B website section, CBC developed a state-of-the-art online sales tool for Airport Sales to help facilitate sales meetings in a more engaging way, and to support the airport’s ambitions for digital development and integration.

CBC Copenhagen Airport Sales tool
CBC Copenhagen Airport Sales tool
CBC Copenhagen Airport Sales tool
Let’s get in touch

With CBC, you get a dedicated and diverse team of professionals who bring over 35 years’ B2B expertise to every project. If you are looking for inspiration to strengthen your branding and marketing performance, let’s talk.
RALPH KRØYER

Tel. +45 35 25 01 60
rk@cbc.dk