Building a brand that resonates
Brüel & Kjær is a world leader within the sound and vibration industry. Its equipment and expertise have been involved in the development of many category-defining products, from supercars to satellites.
However, over time the market perceived the company as purely a product provider, when it offers far more in terms of end-to-end solutions.
A complete rebranding project was required to reposition Brüel & Kjær for the future.
- Brand positioning
- Value proposition development
- Brand communications concept
- Logo design and identity guide
- Awareness and demand creation
- Lead generation
- Nurturing activities
- Content marketing
- Product launches
- Internal communications
- Films and animations
- Print ads and direct mails
- Customer magazines
- Sales literature and presentations